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Welcome to our newsletter. This week we've released a series of lessons (reading test, reading to writing summary, listening test and seminar speaking) on the topic of marketing.
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What is in these marketing lessons?
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The reading text discusses the theory of marketing models and focuses on the three most common theories: the Marketing mix (7ps), the PESTLE frame work and Porter’s 5 forces.
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The lecture listening discuses digital marketing, also called online marketing, and focuses on a range of marketing strategies from Search Engine Optimisation (SEO), Pay-per-click (PPC) advertising, email and social media campaigns and influencer and affiliate marketing.
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These lessons will only be available to buy individually for 2 weeks before becoming MEMBERS ONLY.
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Reading Test: Marketing Theories [new 2022]
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This 1000-word text looks at the three most common marketing models: the marketing mix (7ps), the PESTLE model and Porter’s 5 forces. It evaluates the advantages and disadvantages of each model and questions their relevancy in today’s market . The reading test includes: matching headings to paragraphs; true, false, not given; open answer questions; citations; reference words and a vocabulary task. (Example) Level ***** [B1/B2/C1] TEACHER MEMBERSHIP / INSTITUTIONAL MEMBERSHIP
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Writing Summary: Marketing Theories
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This 1000-word text looks at the three most common marketing models: the marketing mix (7ps), the PESTLE model and Porter’s 5 forces. It evaluates the advantages and disadvantages of each model and questions their relevancy in today’s market. The summary task includes: note-taking worksheet with key, summary writing exercise with one sample summary, and a critical thinking worksheet with suggested answers. (Example) Level ***** [B1/B2/C1] TEACHER MEMBERSHIP / INSTITUTIONAL MEMBERSHIP
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Lecture video example (link)
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Listening Test: Digital Marketing Strategies
This short lecture talks about marketing strategies. It looks at how companies build brand awareness and customer retention through SEO building, PPC advertising, email and social media campaigns and influencer and affiliate marketing strategies. The listening test includes: gap fill completion; true, false, not given; multiple choice; open answer questions and a gap fill summary. (Example) Level ***** [B2/C1] / Video [10.30] / MP3 / PPT link in download / TEACHER MEMBERSHIP / INSTITUTIONAL MEMBERSHIP
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Marketing Lesson PDF Book
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The AEUK Team
Newsletter #105
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Recent Posts
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July 2022. Cause and Effect Language. Cause and effect is a relationship between events or things where one is the result of the other or others. This is a combination of action and reaction. Something happens (a cause) ...
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July 2022. Aviation Decarbonisation. In 2021, the airline industry made a formal commitment to take a concrete step towards its decarbonisation, by announcing a carbon neutrality target for 2050...
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Presessional lesson ideas
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Jun 2022. Presessional lesson ideas are a range of our most popular resources that can be easily used on presessional courses. Many UK universities run these courses for a duration …
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Complex Sentence Structure
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Jun 2022. A Complex sentence is an independent clause connected to one or more dependent clauses using a subordinating conjunction (despite, although) or a relative pronoun …
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May 2022. Fact versus Opinion. What is a fact? A fact is an objective statement that is supported with evidence and can be proven to be true or false. It is a statement that everyone agrees …
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May 2022. Academic speaking tests are similar to the Cambridge B2 First (FCE) speaking exam but follow a university-based narrative. These tests (or lessons) are designed for lower-level …
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April 2022. Academic English Tests. Each test includes an academic reading, summary writing, lecture listening and seminar speaking. All texts are written and created by us and . …
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April 2022. Noun phrases (grouping together a collection of words to act as one noun) are one of the keystones of academic writing. Noun phrase is making the meaning of a noun …
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Nominalisation in academic writing
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March 2020. Nominalisation - how to nominalise in academic writing. What is nominalisation? Nominalisation is the process of changing verbs or adjectives to nouns. Why use nominalisation? The nominalisation ...
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New TED Talks Listening Worksheets
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March 2022. 10 NEW TED Talks Listening Worksheets. The worksheets are a range of comprehension questions designed to help students develop lecture and note-taking listening skills. The listenings range
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February 2022. Listening Note-Taking Methods 3 & 4 This lesson introduces students to the Cornell notes system. It starts with the students discussing their note-taking experience before introducing them to Cornell’s 5Rs.
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January 2022. Academic Summary Skills What is a summary? A summary is a synthesis of the main points of an article written in your own words. It is a combination of selecting the relevant information and condensing...
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