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Marketing Lesson PDF Book

 

The book includes these four lessons: 

Reading Test: Marketing Theories [new 2022]

This 1000-word text looks at the three most common marketing models: the marketing mix (7ps), the PESTLE model and Porter’s 5 forces.  It evaluates the advantages and disadvantages of each model and questions their relevancy in today’s market . The reading test includes: matching headings to paragraphs; true, false, not given; open answer questions;  citations; reference words and a vocabulary task. (Example) Level ***** [/B2/C1] 

 

Writing Summary: Marketing Theories [new 2022

This 1000-word text looks at the three most common marketing models: the marketing mix (7ps), the PESTLE model and Porter’s 5 forces.  It evaluates the advantages and disadvantages of each model and questions their relevancy in today’s market. The summary task includes: note-taking worksheet with key, summary writing exercise with one sample summary, and a critical thinking worksheet with suggested answers(Example) Level ***** [B1/B2/C1]

Listening Test: Digital Marketing Strategies [new 2022]

This short lecture talks about marketing strategies. It looks at how companies build brand awareness and customer retention through SEO building, PPC advertising, email and social media campaigns, influencer and affiliate marketing strategies. The listening test includes: gap fill completion; true, false, not given; multiple choice; open answer questions and a gap fill summary. (Example) Level ***** [B2/C1] / Video [10.30]MP3 / PPT link in download 

 

Seminar Speaking: Digital Marketing [new 2022]

This is a speaking seminar sheet that provides a range of questions for students to discuss together after they have done the reading and listening texts. The seminar provides students with an opportunity to discuss the content, share their opinions and build confidence in speaking. Level ***** [B2/C1]