Reading Test: Marketing Theories [new 2022]

  • This 1000-word text looks at the three most common marketing models: the marketing mix (7ps), the PESTLE model and Porters five forces.  It evaluates the advantages and disadvantages of each model and questions their relevancy in today’s market . 
  • The reading test includes: matching headings to paragraphs; true, false, not given; open answer questions; summary identification exercise; reference words and a vocabulary task. 
  • Webpage link
  • Example
  • Level ***** [B1/B2/C1]
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