Writing Summary: Marketing Theories [new 2022

  • This 1000-word text looks at the three most common marketing models: the marketing mix (7ps), the PESTLE model and Porter’s 5 forces.  It evaluates the advantages and disadvantages of each model and questions their relevancy in today’s market.
  • The summary task includes: note-taking worksheet with key, summary writing exercise with one sample summary, and a critical thinking worksheet with suggested answers.
  • Webpage link
  • Example 
  • Level ***** [B1/B2/C1]
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