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Behavioural Economics PDF Book

The book contains four lessons:

Reading Test: Behavioural Economics [new 2022]

This 773-word text discusses behavioural economics. It provides a definition of the key term, it analyses how different this type of economics is from classical economics, it looks at nudge theory along with examples of successful nudges and criticisms of the theory and it ends by considering how society can benefit through both types of economics.  The reading test includes: matching headings to paragraphs; true, false, not given; reference words; open answer questions; citations; and a vocabulary task. (Example) Level ***** [B2/C1] TEACHER MEMBERSHIP / INSTITUTIONAL MEMBERSHIP

Writing Summary: Marketing Theories [new 2022]

This 1000-word text looks at the three most common marketing models: the marketing mix (7ps), the PESTLE model and Porter’s 5 forces.  It evaluates the advantages and disadvantages of each model and questions their relevancy in today’s market. The summary task includes: note-taking worksheet with key, summary writing exercise with one sample summary, and a critical thinking worksheet with suggested answers(Example)Level ***** [B1/B2/C1]TEACHER MEMBERSHIP / INSTITUTIONAL MEMBERSHIP

Listening Test: Digital Marketing Strategies [new 2022]

This short lecture talks about marketing strategies. It looks at how companies build brand awareness and customer retention through SEO building, PPC advertising, email and social media campaigns, influencer and affiliate marketing strategies.The listening test includes: gap fill completion; true, false, not given; multiple choice; open answer questions and a gap fill summary. (Example)Level ***** [B2/C1]/ Video [10.30]MP3 / PPT link in download / TEACHER MEMBERSHIP / INSTITUTIONAL MEMBERSHIP

 

Seminar Speaking: Behavioural Economics[new 2022]

This is a speaking seminar sheet that provides a range of questions for students to discuss together after they have done the reading and listening texts. The seminar provides students with an opportunity to discuss the content, share their opinions and build confidence in speaking. Level ***** [B2/C1] TEACHER MEMBERSHIP / INSTITUTIONAL MEMBERSHIP

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