Listening Test: Digital Marketing Strategies [new 2022]

  • This short lecture talks about marketing strategies. It looks at how companies build brand awareness and customer retention through SEO building, PPC advertising, email and social media campaigns, influencer and affiliate marketing strategies. 
  • The listening test includes: gap fill completion; true, false, not given; multiple choice; open answer questions and a gap fill summary. 
  • Webpage link
  • (Example) 
  • Level ***** [B2/C1]
  • Video [10.30]
  • MP3
  • PPT link in download 
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