Research Report Writing: Business (Digital Marketing) DOWNLOAD

Research Report Writing: Business (Digital Marketing) (new 2025)

• This lesson is designed to help students develop a clear understanding of the key features of a research report: executive summary, introduction, methods, results, discussion, conclusion and recommendations. Through a series of scaffolded, interactive tasks, students explore the structure and language commonly used in research reports. Activities include matching tasks, gap fills, reordering tasks and text and language analysis, all building toward an optional extension task where students plan and write a research report on consumer trust and brand loyalty in the era of digital commerce.  Ideal for face-to-face or online learning, this lesson includes a full answer key and offers flexible differentiation options to suit a range of learner needs.
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• Level: ***** [B2/C1]
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