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Behavioural Economics

Behavioural Economics

Behavioural Economics What is behavioural economics? Behavioural economics, a term coined by Richard Thaler in 2008, refers to the role that psychological, emotional, cultural and social factors play in decision-making in an economic context. As detailed by Social...
Marketing

Marketing

Marketing What is marketing theory? Some of the most common marketing models include the Segmentation, Targeting and Positioning process, which focuses on generating value for an organisation through delivering relevant products, services and communications to the...
Aviation Decarbonisation

Aviation Decarbonisation

Aviation Decarbonisation What is aviation decarbonisation? In 2021, the airline industry made a formal commitment to take a concrete step towards its decarbonisation, by announcing a carbon neutrality target for 2050, in line with the Paris Agreement. Air transport...
Fact vs Opinion

Fact vs Opinion

Fact versus Opinion What is a fact? A fact is an objective statement that is supported with evidence and can be proven to be true or false. It is a statement that everyone agrees is true. There is no argument. Facts may contain words like discover, demonstrate,...
Academic English Tests

Academic English Tests

Academic English Tests What are academic English Tests? OverviewMore information Each test includes an academic reading, summary writing, lecture listening and seminar speaking. All texts are written and created by us and we dedicate a considerable amount of time in...
Reading Strategies

Reading Strategies

READING / reading strategies Academic Reading Strategies  What are reading strategies? In order to read effectively, different reading techniques are necessary for different purposes and texts. Therefore, it is important for students to have a range skills to be able...
Verb Patterns Blog

Verb Patterns Blog

GRAMMAR / Verb Patterns Academic Verb Patterns Terms & Conditions of Use  What are verb patterns? A verb pattern is when one verb follows another in a single clause. The former verb dictates how the latter verb will be used. There are five main verb patterns in...
COVID-19

COVID-19

COVID-19 Pandemic Lessons Understanding COVID-19 Terms & Conditions of Use What is this COVID-19 lesson about? This ‘COVID-19’ lesson book includes 6-10 hours of content: Exploring COVID-19 through Internet research. Scientific research: what is the COVID-19...
Text Exploitation

Text Exploitation

How students can exploit a text to support their learning What are reading strategies? Reading strategies are explicit approaches and techniques to improve comprehension of a written text. These reading strategies include skimming, scanning, surveying, highlighting,...
Academic Reading Tests

Academic Reading Tests

RESOURCES: Reading / Writing / Listening / Speaking / Argument / SPSE / Reading Tests / Summary / Dictogloss / Grammar / Vocabulary / Critical Thinking / Instant Lessons / New 2022 / AEUK Academic Reading Tests What is an academic reading test? AEUK academic reading...
Happiness Lesson

Happiness Lesson

Academic Happiness Lesson Understanding Happiness What is this lesson about? This ‘happiness’ lesson book includes 6-10 hours of content: Exploring the topic and linking personal experience. Creating and writing a definition. Analysing different academic definitions...
Artificial Intelligence Lesson

Artificial Intelligence Lesson

Artificial Intelligence – Academic English Lesson Artificial Intelligence Artificial Intelligence (AI) is developing at an unprecedented rate. Innovations in computer-basedvision, speech recognition and natural language processing are all features in today’s...
Noise Pollution Lesson

Noise Pollution Lesson

Noise Pollution – EAP Lessons What is noise pollution? Noise pollution, also known as environmental noise, is defined as unwanted or excessive sound that either interferes and/or disrupts one’s quality of life. Noise pollution is commonly associated with three...
Economic Inequality lesson

Economic Inequality lesson

Economic Inequality Lesson Book What is economic inequality? Economic inequality covers a wide variety of topics. It mainly refers to either income distribution or the distribution of wealth. Besides measurements between countries or states, there are important types...
Ethical Consumerism Lesson

Ethical Consumerism Lesson

Ethical Consumerism Listening What is ethical consumerism? Borg and Regan (2008) describe ethical consumerism as consciously identifying the links between a product, its origins and the context in which it has been produced. They define the term as awareness of how a...
Listening Circles

Listening Circles

 Listening Circles What are listening circles? Listening Circles can be very successful in encouraging students to engage more deeply with texts by approaching them from different perspectives and discovering their different elements before rebuilding them with a...
Evaluating Sources

Evaluating Sources

 Evaluating Academic Sources What is evaluating sources? Much of university life is based on good research skills. Of course, like all good skills it needs practice and strategies to be effective and efficient. At first, many students find it difficult to identify...
SPSE Lessons

SPSE Lessons

 SPSE Essays – Situation / Problem / Solution / Evaluation SPSE (situation, problem, solution, evaluation) essays are a common writing structure used at university. The aim of the S-P-S-E essay is to examine a problem and discuss two (or more) possible...
The Gig Economy

The Gig Economy

 The Gig Economy – EAP Lessons What is the gig economy? The gig economy can be defined as independent work that encapsulates autonomous, collaborative short-term working relationships (gigs). This encompasses the labour services of trading in goods and renting...
Academic Reading Tests

Academic Reading Tests

AEUK Academic Reading Tests What is an academic reading test? AEUK academic reading tests have been specifically written for international university students. The texts are based around academic journals and there are a variety of test questions (sub-title matching /...
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