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Behavioural Economics

Behavioural Economics

Behavioural Economics What is behavioural economics? Behavioural economics, a term coined by Richard Thaler in 2008, refers to the role that psychological, emotional, cultural and social factors play in decision-making in an economic context. As detailed by Social...
Marketing

Marketing

Marketing What is marketing theory? Some of the most common marketing models include the Segmentation, Targeting and Positioning process, which focuses on generating value for an organisation through delivering relevant products, services and communications to the...
Complex Sentence Structure

Complex Sentence Structure

Complex Sentence Structure What is a complex sentence structure? A Complex sentence is an independent clause connected to one or more dependent clauses using a subordinating conjunction (despite, although) or a relative pronoun (who, which). Three types of complex...
Fact vs Opinion

Fact vs Opinion

Fact versus Opinion What is a fact? A fact is an objective statement that is supported with evidence and can be proven to be true or false. It is a statement that everyone agrees is true. There is no argument. Facts may contain words like discover, demonstrate,...
Academic English Tests

Academic English Tests

Academic English Tests What are academic English Tests? OverviewMore information Each test includes an academic reading, summary writing, lecture listening and seminar speaking. All texts are written and created by us and we dedicate a considerable amount of time in...
How to nominalise in academic writing

How to nominalise in academic writing

Nominalisation – how to nominalise in academic writing. What is nominalisation? Nominalisation is the process of changing verbs or adjectives to nouns. Why use nominalisation? The nominalisation grammatical process develops complex grammar noun-phrase...
Academic Summary

Academic Summary

 Academic Summary Skills What is a summary? A summary is a synthesis of the main points of an article written in your own words. It is a combination of selecting the relevant information and condensing it so that it is no more than a third of the length of the...
Improve your paraphrasing skills

Improve your paraphrasing skills

Improve your paraphrasing skills  Paraphrasing is using your own words to express someone else’s message or ideas. In a paraphrase, the ideas and meaning of the original source must be maintained; the main ideas need to be expressed, but the wording has to be...
Description, analysis and evaluation

Description, analysis and evaluation

Description, analysis & evaluation  A basic definition of all three terms: Description: To give a clear and detailed picture of something. Analysis: To make a methodical and detailed examination. Evaluation: To make judgements about the value of information.  Why...
Exemplification

Exemplification

WRITING / Examples Academic Exemplification  What is exemplification? Exemplification means to provide readers with examples that illustrate a larger point. Exemplification writing uses specific, vivid examples for the purpose of adding more information to explain,...
Academic Definitions

Academic Definitions

WRITING / Definitions Academic Definitions  What are definitions? Definitions are statements explaining the meaning of a word or phrase. Definitions show that you understand key terms and ensure that there is no misunderstanding with your audience. Definitions are...
Referencing Skills

Referencing Skills

WRITING / Reference Verbs / Reference List / Referencing  In-Text Referencing Terms & Conditions of Use When you use information from a text, you have to acknowledge it / state who said it.   Why? It’s not your idea, so you must give credit to the writer of the...
Reference Generators

Reference Generators

How to use www.citethisforme.com What is a ‘reference generator’? A reference generator or citation tool is a digital application that creates reference lists and in-text citations in all referencing systems. Reference Generator Video How to use...
Verb Patterns Blog

Verb Patterns Blog

GRAMMAR / Verb Patterns Academic Verb Patterns Terms & Conditions of Use  What are verb patterns? A verb pattern is when one verb follows another in a single clause. The former verb dictates how the latter verb will be used. There are five main verb patterns in...
Academic Modal Verbs

Academic Modal Verbs

GRAMMAR / Modal Verbs  Academic Modal Verbs Terms & Conditions of Use  What are modal verbs? Modal verbs are used to express a certain attitude or perspective. They are classified as auxiliary verbs so they have no infinitive form, no gerund form, no past...
COVID-19

COVID-19

COVID-19 Pandemic Lessons Understanding COVID-19 Terms & Conditions of Use What is this COVID-19 lesson about? This ‘COVID-19’ lesson book includes 6-10 hours of content: Exploring COVID-19 through Internet research. Scientific research: what is the COVID-19...
Grammar Workshop

Grammar Workshop

SKILLS / Writing / Vocabulary / Grammar Grammar Workshop Terms & Conditions of Use This webpage is a selection of grammar videos and free downloadable PDF exercises. It is mainly focused on general English grammar but is still important in building good grammar...
Marking Criteria

Marking Criteria

Academic Marking Criteria Marking criteria Marking criteria are the standards of judgement for assignments. Marking criteria are often divided into sections with explicit definitions of the quality expected for different levels of judgement. Students It is important...
Academic Style Blog

Academic Style Blog

WRITING / Academic style Academic Writing Style – key points Academic style is the conventions often associated with academic writing. Although there is much debate over what exactly academic style is, generally there is an agreement among most Academic English...
Hedging Cautious Language

Hedging Cautious Language

 Hedging / Caution Phrases What is hedging language? An important feature of academic writing is the concept of cautious language, often called “hedging” or “vague language”. In other words, it is necessary to make decisions about your stance...
Text Exploitation

Text Exploitation

How students can exploit a text to support their learning What are reading strategies? Reading strategies are explicit approaches and techniques to improve comprehension of a written text. These reading strategies include skimming, scanning, surveying, highlighting,...
Academic Sentence Structure

Academic Sentence Structure

Sentence Structure What is sentence structure? Sentence structure is the way a sentence is constructed, grammatically. There are two types of clauses that create a sentence: independent and dependent. An independent (main) clause is a complete thought that can stand...
Academic Reading Tests

Academic Reading Tests

RESOURCES: Reading / Writing / Listening / Speaking / Argument / SPSE / Reading Tests / Summary / Dictogloss / Grammar / Vocabulary / Critical Thinking / Instant Lessons / New 2022 / AEUK Academic Reading Tests What is an academic reading test? AEUK academic reading...
Topic Sentence

Topic Sentence

 The Topic Sentence What is a Topic Sentence or Paragraph Leader?  A topic sentence is usually the first sentence which presents the main idea of your paragraph. It is often short, clear, simple and to the point and is usually followed by explanations, reasons and...
One-sided Argument Essays

One-sided Argument Essays

AEUK One-Sided Argument (persuasive) Essays What is a one-sided argument essay? A one-sided argument (persuasive) essay is one in which the writer attempts to persuade the audience to agree with their thesis. It usually includes counter-arguments (the opposing views)...
Happiness Lesson

Happiness Lesson

Academic Happiness Lesson Understanding Happiness What is this lesson about? This ‘happiness’ lesson book includes 6-10 hours of content: Exploring the topic and linking personal experience. Creating and writing a definition. Analysing different academic definitions...
Paragraph Analysis

Paragraph Analysis

 Academic Paragraphing What is paragraph analysis? Paragraph analysis is examining a paragraph to look at its features of construction. It’s a process of identifying how the topic sentence links to the paragraph through the development of the topic and...
Ethical Consumerism Lesson

Ethical Consumerism Lesson

Ethical Consumerism Listening What is ethical consumerism? Borg and Regan (2008) describe ethical consumerism as consciously identifying the links between a product, its origins and the context in which it has been produced. They define the term as awareness of how a...
SPSE Lessons

SPSE Lessons

 SPSE Essays – Situation / Problem / Solution / Evaluation SPSE (situation, problem, solution, evaluation) essays are a common writing structure used at university. The aim of the S-P-S-E essay is to examine a problem and discuss two (or more) possible...
The Gig Economy

The Gig Economy

 The Gig Economy – EAP Lessons What is the gig economy? The gig economy can be defined as independent work that encapsulates autonomous, collaborative short-term working relationships (gigs). This encompasses the labour services of trading in goods and renting...
How to write an academic introduction

How to write an academic introduction

 Academic Introduction What is an academic introduction? An introduction is the most important section of an essay. It informs the reader of the context and what is your stance on the subject. It is usually written after the main body and should include a number of...
Academic Dictogloss

Academic Dictogloss

Dictogloss – Classroom Dictation What is an academic dictogloss? A dictogloss is a classroom dictation activity where learners are required to construct a short text (3 sentences) by listening and taking notes, which are then used to reconstruct the text. There...
Academic Reading Tests

Academic Reading Tests

AEUK Academic Reading Tests What is an academic reading test? AEUK academic reading tests have been specifically written for international university students. The texts are based around academic journals and there are a variety of test questions (sub-title matching /...
Two-sided Argument Essays

Two-sided Argument Essays

 Two-Sided Argument Essays: Structure / Lessons What is a two-sided argument essay? A two-sided argument essay presents a balanced and objective analysis of both sides of an argument, and a one-sided argument presents a thesis which the writer sets out to prove in...
Academic Style

Academic Style

Academic Style is… … is the conventions often associated this academic writing. Although there is much debate over ‘what is exactly academic style?’, generally there is an agreement among ‘most’ Academic English tutors to the key...

Nominalisation

SKILLS / Writing / Vocabulary / Grammar Nominalisation What is nominalisation? Nominalisation is the process of changing verbs or adjectives to nouns. Why use nominalisation? The nominalisation grammatical process develops complex grammar noun-phrase structures....
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