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Marketing

Marketing

Marketing What is marketing theory? Some of the most common marketing models include the Segmentation, Targeting and Positioning process, which focuses on generating value for an organisation through delivering relevant products, services and communications to the...
Academic Speaking Tests

Academic Speaking Tests

Academic Speaking Tests What are academic speaking tests? Academic speaking tests are similar to the Cambridge B2 First (FCE) speaking exam but follow a university-based narrative. These tests (or lessons) are designed for lower-level students (A2, B1, B2 level) to...
Academic English Tests

Academic English Tests

Academic English Tests What are academic English Tests? OverviewMore information Each test includes an academic reading, summary writing, lecture listening and seminar speaking. All texts are written and created by us and we dedicate a considerable amount of time in...
File sharing

File sharing

Shared Drives Download all our videos and MP3s We use OneDrive & Dropbox file sharing applications to share all our videos and listenings. If you are in a country where you cannot access YouTube or Google-based websites, this is your solution. These apps provide...
COVID-19

COVID-19

COVID-19 Pandemic Lessons Understanding COVID-19 Terms & Conditions of Use What is this COVID-19 lesson about? This ‘COVID-19’ lesson book includes 6-10 hours of content: Exploring COVID-19 through Internet research. Scientific research: what is the COVID-19...
Marking Criteria

Marking Criteria

Academic Marking Criteria Marking criteria Marking criteria are the standards of judgement for assignments. Marking criteria are often divided into sections with explicit definitions of the quality expected for different levels of judgement. Students It is important...
The Reflective Student

The Reflective Student

Reflection on Study and Goal Setting  What is a reflective student? This is a seminar lesson to reflect on studying. It asks students to look at and examine the way they study and to identify possible areas that could be improved. It includes reflective questions, a...
Happiness Lesson

Happiness Lesson

Academic Happiness Lesson Understanding Happiness What is this lesson about? This ‘happiness’ lesson book includes 6-10 hours of content: Exploring the topic and linking personal experience. Creating and writing a definition. Analysing different academic definitions...
Teaching online

Teaching online

The best ‘free’ video-conferencing software for 2022 This post was written by J.Greenwood (2022) With the Covid-19 pandemic currently impacting educational institutions across the globe, many teachers are being tasked with delivering classes online. This...
Academic Integrity

Academic Integrity

Academic Integrity What is academic integrity? When considering academic integrity, the discussion tends to revolve around cheating, plagiarism, dishonesty, fraud, and other academic malpractice and how best to prevent these behaviours. A more productive approach...
Week 1 on an academic English course

Week 1 on an academic English course

Lesson ideas for Week 1 on an academic English course What should you do on the first week of an academic English course? This blog / webpage provides a number of resources suitable for the first week on an EAP course (Presessional, Foundation, or University English...
Speaking Tasks for academic English

Speaking Tasks for academic English

Speaking Tasks (analysis & evaluation)   What are academic speaking tasks? This lesson is aimed to develop discussion skills but more importantly to focus on critical thinking strategies of analysis and evaluation. In small groups the students are given a...
Seminar Signposting Language

Seminar Signposting Language

 Signposting Language in Academic Seminars What is signposting in academic seminar speaking? Signposting language is words and set phrases used in seminars to guide and the focus the discussion. Often in seminar assessments students are expected to use a range of...
Graphs

Graphs

Describing Graphs   This blog offers two great lessons on describing, analysing and evaluating graphs / charts / tables. The first lesson begins with naming different graph / chart types and describing a range of different lines (peak, plummet, etc..). It finishes...
Academic Pronunciation

Academic Pronunciation

 Academic Pronunciation What is academic Pronunciation? This activity uses a list of the top 60 academic words from the Academic Word List (AWL) compiled from research by vocabulary.com. There are two activities of gap fill and dictation with accompanying videos so...
Teamwork

Teamwork

 Teamwork at University How to improve team work at university Teamwork is an important part of university study and usually students will have to work in a team on projects, presentations and/or seminars. These skills are fully transferable to future careers so it is...
Seminar: Designer Babies

Seminar: Designer Babies

Seminar Speaking Skills: Designer Babies What is a designer baby? A designer baby is a baby genetically engineered in vitro for specially selected traits, which can vary from lowered disease-risk to gender selection. Designer babies represent great potential in the...
Listening Circles

Listening Circles

 Listening Circles What are listening circles? Listening Circles can be very successful in encouraging students to engage more deeply with texts by approaching them from different perspectives and discovering their different elements before rebuilding them with a...
Pronunciation – the basics

Pronunciation – the basics

 Pronunciation – the basics This blog introduces the basics of pronunciation. It highlights the importance of the phonemic chart and phonetic symbols in identifying correct sounds and helping to improve fluency. The blog includes a lesson on 10 difficult words...
Pronunciation – Chinese & Arabic Speakers

Pronunciation – Chinese & Arabic Speakers

 Pronunciation – Chinese & Arabic Speakers Basic pronunciation [Chinese Speakers] /ð/ they / day – they will play badminton the day after tomorrow. /æ / man/men – a group of men were running after a man. /æ/ ran / run – I went for a run and ran into my...
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We're offering 20% off all our memberships for the NEW ACADEMIC YEAR 2022. Finishes 30th September 2022.

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